Strategy Definition

Nevertheless, IP strategies that are aligned with and promote current corporate objectives, or conversely even help to define corporate objectives, are still rather rare. This applies in particular to IP strategies that go beyond mere operational filing strategies for IP rights and deal with opportunities and risks in sufficient breadth and depth, focusing on the role of IP for the company. And even if an IP strategy is in place, consistent implementation within the company is often by no means guaranteed. 

We are happy to support you on your way to defining and implementing an IP strategy optimized for your company, whether as a consultant, as a proactive source of ideas or even as the responsible project manager. 

In any case, however, the formulation and further development of a promising IP strategy should be viewed as teamwork, in which various other corporate functions, in particular from the areas of research/development, marketing/sales and possibly production, can typically play a significant role in addition to senior management and the legal/IP department. This approach serves not only to create an IP strategy that is optimized from various perspectives, but – no less importantly – to ensure that it is actually implemented across the entire organization, even after the project has ended.